Revisiting what Pride means for marketers in 2024.

Here are five (or six) of my favorite “lesser-known” tips that can transform your approach to building a strong online presence.

What is AI and how does it help us market?

How to tell your story.

I’ve mentioned a few times on my social channels that Pride has felt less-than-joyful this year. As a queer business owner, it’s harder than ever to feel open & proud when the LGBTQ+ community is quite literally under attack at a rate we’ve not seen before. My heart particularly breaks for my trans siblings, who are paradoxically experiencing the brunt of the backlash to victories in the 2010s that largely applied to sexuality, not gender identity.

The stats are clear, and plenty of smarter people have written about this alarming trend and what it means for the future of democracy. I don’t need to do that, because this is a marketing blog.

So what does this mean for us as marketers?

What do you do when you have “social media writer’s block”?

While 72% of the public uses some type of social media, users are not evenly distributed across all of the channels.

Freelancers allow small businesses to bring in specialized skills that enable them to do things outside of the skills of their current staff, like build an e-commerce site or create and maintain a social media presence.

One of the first questions that comes our way when we sit down with a client is why they need a social strategy, especially if they’ve had their company quite some time.